VELVEETA : Vel-vee-ta. Rolls right off the tongue. Vel - vee - ta! Trademarked. Manufactured. Marketed. Velvety smoothness. Described perfectly. A modern wonder, the gold standard for dairy alchemy. Chili con queso, never the same. The grilled cheese sandwich, elevated to new hallelujah heights. From sea to shining sea, American ingenuity distilled into that bright orange brick. Yes siree Bob! Versatile, compact, easy to use. Sliced, grated, or melted, this cheese crushes it. What more could you ask for? Well…
What might be in order? And by the way, chili con queso, the original recipe, was with a white cheddar. But please, nothing against the big V, it has its place in good ole American culture. Shredded Velveeta over a pineapple ring with a dollop of Miracle Whip! Own it. As we own & prefer that tempting triple cream cheese nestled near champagne grapes and then intimately spread on a French baguette. Or the granular sharpness of Tickler cheddar on your tongue, chased with a sweet crescent of succulent Sycamore honeydew blanketed in proscuitto. Shall I continue? Thank you.
Endive and friseline, both— bathed in lemon juice & a young olive oil followed by a heavy dusting of parmigiano reggiano. A textural tryst. Or the marriage of burrata or ovolini to an heirloom tomato? Royalty! And the feta cheese crumbled by my hands, arugula beckoning from below. we’ve all been there. My memories of Meredith Dairy’s herbed & marinated feta pressssed onto a sea salt cracker. The two textures were meant to mix. I could go on, but it’s getting late & and I want to get this out, I’m a few days behind. I ‘ll leave you with this. Our friends over at Murray’s Cheese have plenty of substitutes for the velvety one. I have tried more than many and I would love to share them with you. I look forward to it. Until then, please stay safe. In store shopping or curbside.
MURRAY’s STAND OUTS: Young goat Gouda, Bulgarian feta, Old Chatham sheepherding Camenbert square, Grafton Truffle cheddar bar, Fromager d’Affinois triple cream… see ya when I see ya!